Luxury automotive in Monaco runs on three audiences in parallel: Monaco-resident UHNW buyers ordering from Ferrari, Bentley, Rolls-Royce, McLaren and the small cult dealers; visiting collectors driving Top Marques and the Historic Grand Prix; and the rental and chauffeur services that move all of them between Cannes, Saint-Tropez and Genoa. Marketing strategy is split: long-form editorial content on craft and provenance for the buyers, performance paid media on rental availability and routing for the visitors, and a CRM that survives the months — sometimes years — between purchase events. Bilingual EN/FR with Italian and German for the cross-Mediterranean source markets.
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Resident UHNW buyers ordering from dealerships, visiting collectors at Top Marques, and rental + chauffeur services moving everyone. One marketing voice fits none.
A new luxury car is bought every 3-5 years; collector cars even less often. CRM has to survive years of silence without losing relevance.
Top Marques, Historic Grand Prix, the regular Grand Prix: short windows when visiting collectors decide on rentals, test drives, even purchases. Always-on marketing misses these.
Long-form editorial for buyers (craft, provenance), performance paid for visitors (rental availability, routing), event-aligned activations for both during peak weeks.
Quarterly editorial newsletters, anniversary touches, capsule-event invitations — never auto-drip. Cadence calibrated for years between purchases without losing the relationship.
Top Marques + Historic GP + GP campaigns architected with pre-event paid + PR, on-event content capture, post-event sales acquisition flows tied back to dealership CRM.
A proven methodology refined over a decade of delivering results for Monaco's leading businesses.
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Launch and manage campaigns across all channels with meticulous attention to detail.
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Concept study for a Monaco luxury fashion house online boutique with an ultra-premium shopping experience.
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